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Local entrepreneur gets a boost from Small Business Development Center

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On an average day, Trina Worrell Benjamin handles invoices, returns calls and emails, directs a team of nearly a dozen employees and manages a client roster that has included big names like Rite Aid and Toys“R”Us. She admits her first steps into entrepreneurship were not easy. But with the help of…

Local entrepreneur gets a boost from Small Business Development Center

  • SBDC: Temple University SBDC
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18 for October: See Jane Ride

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Our next 18 for October success story is See Jane Ride.

See Jane Ride LLC opened for business in March 2010. The company was created by three friends, Kristin, Carla and Maria who had a shared passion for bicycling. The girls hoped to make a profit from of their hobby, but needed some direction.
 
They decided to seek the expertise of the Penn State Small Business Development Center (SBDC). Their consultant helped determine the nitch for the company, by targeting an all female cliente.
 
The SBDC also helped the entrepreneurs conduct market research and financial projections. See Jane Ride now has a fleet of bicycles and organizes tours of  the Central Pennsylvania region for women of all ages and fitness levels.
 
Read more about See Jane Ride.