ESWS #1: Competitive Intelligence

This module is not available as a stand alone course as it is part of a series. This is the fifth workshop in the ten week Entrepreneurial Success Workshop Series. Upon completion of Competitive Intelligence, students will: be able to identify the industries their business will be operating in (NAICS/SIC), understand how the economy in general and seasonality affect business, identify tools necessary to analyze competition, understand market share concepts, understand direct vs. indirect competitors, and complimentary products.