Targeting the World's Largest Buyer Webinar Series - Marketing to Contracting Officers

  • Center: Lehigh University SBDC
  • Price: No Cost
  • Location: Online, , PA 18015
Join the Lehigh SBDC/PTAC over lunch to focus your government contracting strategy and learn about the tools available to you. Each webinar will cover a specific topic more in-depth and demonstrate how to use the various resources. Additionally, these FREE webinars will be recorded and made available to you to view at your convenience for reference. The topics we will cover are: Certifications for Government Contractors (Feb. 1st) There are a number of federal, state, and 3rd party certifications that can give your business a competitive edge in the government contracting market. We will cover each of the certifications, their benefits, and how you can qualify. Alphabet Soup (Feb. 8th) RFQ, RFI, ITQ, IFB, IDIQ, IDV, GSA, FBO...this session will help you unravel the terminology used by the Federal and PA governments, the difference between different contracting vehicles, and dollar thresholds that are especially important for small businesses. Mastering Market Research (Feb. 15th) With any new growth opportunity market research is a major key to success. We will walk through the different tools at your disposal to research past and future contracting opportunities. Marketing to Contracting Officers (Feb. 22nd) As with B2B and B2C sales, getting your business in front of a contracting officer takes networking, marketing, and relationship building. We will discuss how to create a capabilities statement, marketing strategies, and ways to network in the government contracting marketplace. You will be able to access these webinars from desktop, tablet, and mobile devices. Information on how to connect will be provided closer to the seminar dates. Pre-registration is required to receive the link to the webinar(s).