Soupie Brothers –The Taste of Tradition

Nestled in the heart of coal country, innovation and entrepreneurship collided with nostalgia and tradition to bring about a tasty new business, Soupie Brothers.

It was the idea of business founders Greg Kanowicz and Keith Good to start a company selling authentic soppressata, fondly referred to regionally as Soupies. Natives of Mount Carmel, they had a goal of sharing the Soupiemaking tradition; first across Pennsylvania, then across the country, and then the world!

The Soupie is a hand crafted delicacy that was popular with 19th and early 20th century coal miners, many who had learned the tradition before immigrating to the United States from Europe, and who needed a food item that would provide sustenance and not spoil easily. Each Soupie takes up to four months to prepare: two months to dry in a cooler and then another two months curing in olive oil. These meats are handcrafted ethnic specialty products that give people a taste of tradition.

Kanowicz was handed down the family recipe and tradition of making homemade Soupies. Famous for bringing the thinly sliced Soupies to parties and social gatherings, Kanowicz soon learned that everyone loved them! With Kanowicz’s proven family tradition and Keith’s strong sales and marketing background, their business was born.

The Bucknell University Small Business Development Center (SBDC) worked with Greg and Keith for several months as they planned and then launched their business. The SBDC aided them in financial planning, marketing, social media, and blogging strategies, as well as business formation and business planning. They also facilitated communication with the PA Department of Agriculture, the SBDC network’s Environmental Management Assistance Program (EMAP) and the United States Department of Agriculture (USDA). Find Soupie Brothers online at www.soupiebrothers.com or at dozens of venues around central PA.